It’s About Your Real Business
Whether you’re constructing new homes or restoring old houses, developing new commercial ventures or rehabbing an outdated retail property ‑‑ real estate is always about more than the land and structures ‑‑ it’s about where and how we LIVE.
It’s about our dreams of home ownership, family, heritage, community, small business ownership … success. And every dream is a story waiting to be told.
A building may be bricks and mortar, concrete and steel, but its story is its heart and soul. To sell that story, you need a storyteller who will connect with your audience. You need a storyteller who invokes trust and experience and suggests good advice and sound business practices. You need a storyteller with a voice that informs, guides, and reassures. I can help you with that.
A Trusted Voice in the Real Estate Industry
My father was a home builder. Perhaps real estate and development is in my blood. I spent two decades as one of the most continually successful land brokers in Texas and have bought and sold properties across America. My three sons are an architect, a civil engineer, and a water/mold/ fire restoration professional. I understand something about your business, I know your audience, and I speak your language. And, as a voice-over professional, I speak with a voice that infuses your message and presentations with CREDIBILITY.
How to Captivate Your Audience through Voice Over
One observation I’ve made about business is that people generally prefer NOT to talk with a sales representative unless and until they absolutely must. But show those same people a well-narrated video ‑‑ they’ll stop and watch.
Online ‑‑ you have mere seconds to engage an audience. People skim text and speed through photos. But show them a well-produced video and you’ve got them ‑‑ especially when a perfect voice over captures their attention and delivers your message in a warm, clear, confident tone.
VOICE OVER ‑‑ a living, breathing human sound ‑‑ gets their attention. And if it’s a good voice over, they listen to the words being spoken. Don’t you want the best voice, the best narration, the best storyteller to present your story, your message, your brand?
Some fascinating insights from Jennifer AAKER, a marketing professor at Stanford Graduate School of Business :
“Stories are remembered up to TWENTY-TWO times more than facts alone.”
“Research shows our brains are not hard-wired to understand logic or retain facts for very long. Our brains are wired to understand and retain stories. A story is a journey that moves the listener, and when the listener goes on that journey they feel different, and the result is persuasion and sometimes action.”
“No one says facts and figures should be completely eliminated from your storytelling. When data and storytelling are used together, audiences are moved both emotionally and intellectually.”
The Right Story, The Right Voice
Professional narration isn’t only about the quality of the audio recording. It’s also about eliciting the desired response from your audience, your potential customers ‑‑ through storytelling.
Including professional voice over narration in your architecture, engineering, or real estate marketing highlights and enhances your brand as much as the subject properties themselves.
Professional voice over gives a new dimension to your media that sets YOU apart and gives you an advantage ‑‑ the competitive edge.
Using professional voice over demonstrates a level of quality and attention to detail beyond most of your competitors. Don’t leave anything on the table. Stand out.
What’s the takeaway? Go ahead and hire a pro to tell your story. Do it right. Make it count. In the most competitive of industries, why not give yourself every advantage?
Sure, your marketing is about properties and services ‑‑ brokerage, development, engineering, architecture, construction, restoration ‑‑ but it’s also about YOU. Don’t sell yourself short. Isn’t your business worth having a pro tell your story the way it matters?